Why is email marketing so important?
With the internet being such an ever-changing environment, is email marketing still a valuable tool for business? The simple answer is yes! You’ve clicked through to find out more, so here we go…
Email is an easy way to reach mobile customers
Email marketing is valuable to any business. It’s a great way to reach customers regardless of location without investing new forms of technology or software. Recent statistics show that 52% of mobile users access their emails via their mobile phone and 17% use their tablets. A further 42% of people will actually open emails on their device.
An effective way to keep customers informed
Email marketing isn’t something businesses tend to do just because they can, or it shouldn’t be! There are tactics at your disposal to ensure that customers stay connected with your business. Try using a softer approach to your email campaigns. Serve customers with a mix of product driven content as well as relevant news and upcoming events or promotions. Balancing the tone of the messages you send out is imperative to building a rapport with your audience. There is real value staying connected to your customers and email marketing is one of the best ways to do that.
Email promotions drive online and in-store sales
Continuing the recent statistics approach, it has come to light that 27% of consumers subscribe to receive email communication so that they can get a heads up on any discounts, sales or promotions, in essence, to save money. Recent date shows 65% of consumers say email discounts are important to them when shopping online. Though customers are looking to save money, it can turn into increased revenue for the retailer. Email marketing is the best way to reach those bargain hunters with incentives to get those sales to your store.
Email marketing doesn’t have to break the budget
Whether you have a small customer base or you’re dealing with a list of thousands. There are various online tools you can use to market to your audience. Give your customers a sense of who you are as a brand. Produce relevant and engaging content within your messaging. With that said, the money you could spend on newspaper or radio advertising is huge when compared to what you might spend on a monthly basis with email. Your email list is a list of people who are already interested in you, unlike other forms of advertising.
So there you have it, while the internet and online business may well be ever changing, the methods of retaining your customers and rewarding them for their loyalty are just as important now using a planned and well executed email marketing strategy as they ever have been!
If you are interested in email marketing for your business or would like to speak to us about any of the services we offer, click here to contact us.