5 Reasons Social Media is important for your business

Social media now plays such a prominent role in our every day live. This has allowed for new avenues to be opened up for marketers the world over.  Every business now possesses a valuable and powerful tool at their fingertips.

Social Media can drive traffic to your website

Any website owner worth their salt wants to increase the amount of visitors to their site.  Social media has fast become the top referral engine for an alarming number of businesses.  In days gone by, Google, Yahoo and other search engines used to be the main focus of marketing attention. However with such a vast numbers choosing to spend their time on social media, the opportunities for businesses to engage with potential customers are too big to be missed.

Connecting with people and producing engaging content and posts on your social media channels can really tap into a potential customer’s thinking. Serving as an invitation for them to visit your website.  Having content on your website that is consistent with what you’re posting on social media is essential as it becomes the bridge that helps them complete that journey.

SEO

Any website owner worth their salt wants to increase the amount of visitors to their site.  Social media has fast become the top referral engine for an alarming number of businesses.  In days gone by, Google, Yahoo and other search engines used to be the main focus of marketing attention when attempting to attract more visits to websites.

Connecting with people and producing engaging content and posts on your social media channels can really tap into a potential customer’s thinking and become an invitation for them to visit your website for the first time. Use content on your website that is consistent with what you’re posting on social media. This is essential as it becomes the bridge that helps them complete that journey.

Communication and Engagement

Social allows you to interact with your customer base freely and quickly.  Essentially your business name takes on a more personal role. It becomes your voice, which will in turn build your reputation.  Future visitors to your social pages will then observe that you have taken the time to reply to comments or questions. This reflects on your brand image in a positive way.

Give your social pages an identity

With most social profiles being unique, businesses can give their page an identity and a personality.  How do visitors to your page interact with the content? Does the type of content your posting perform well? The overall look and design of your profile or company page are all huge factors in defining the characteristics and engagement level of your brand.

Mobile, Mobile, Mobile

When planning your social strategy, there is one extremely important thing to remember – Mobile.  A huge percentage of internet users are accessing social networks from a mobile phone or tablet.

Your website will most likely be viewed on a mobile device too, so ensure that it is compatible or responsive to really offer each visitor an enjoyable experience.

If you would like any more information on Social Media for your business contact us!

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