Not sure whether you should invest in Search Engine Optimisation for your business? Here are some reasons why its still one of the most valuable facets for any business.
The internet is such an evolving world. However as far as SEO goes and compared to the costs associated with other forms of online marketing such as social media adverts, Pay Per Click or purchasing email lists, SEO still provides an encouraging return on investment. While something like social media might be better for your overall branding or business image, organic SEO in many ways remains the foundation of your presence online.
Search Engines cover more market share
A huge amount of people now check online reviews before deciding to make a purchase on a website. Without organic SEO in place, potential customers will find it difficult to find you and may find your competitors instead.
Your competitors are doing it
Don’t let your competitors remain or get ahead of you by ignoring this valuable tool for your business. If you’re not researching keywords, product descriptions or optimised content for your business then you’re essentially losing ground to a competitor that is.
Don’t damage your brand by not producing healthy content
Search engines like Google are constantly updating their search algorithm. Consumer searches are ever-changing. Google now takes into consideration Social media channels when providing that consumer with search results. Not having relevant content on your web pages and social media channels could be damaging for your business profile. This is definitely one of the factors Google evaluates when looking at your website.
Increases in mobile bandwidth and local search
Traffic delivered to mobile devices and tablets are expected to outweigh the traditional desktop by the end of 2016. With this dramatic upturn in mobile usage, a whole new aspect of effective SEO techniques are being used by companies, such as localised search optimisation.
Investing in organic SEO is more important now than it ever has been before. Your business needs to have a defined SEO strategy in place if your goal is succeeding in online marketing. It remains, and will remain one of the most important components of any organisation’s branding and online presence.
Want some more advice on SEO for your business? Get in touch!