Using social media to grow your brand

Unless you’ve been living under a rock for the past few years, you should know how integral social media is to your business. And if you haven’t been using social media personally or professionally, you’re late to the party! But don’t worry, there’s still time to start.

Playing such a prominent role in our everyday lives, every business now possesses a valuable and powerful tool at their fingertips by utilising social media.

It can have a positive effect on raising brand awareness and utilising the customer base you have already worked hard to build.

We’ve put together a list of pointers that can help you on you way to harnessing the power of social media.

Which social media channel is best for my business?

First of all, be selective, not every social media platform is suited for every business. Take time to research your competitors and see how they engage with their audience.

The main focus of setting up a social presence is to increase awareness of your business or brand. In turn this will help generate more traffic to your website or online shop.

Once you have identified the appropriate social channel for your brand, the next step is to consider the type of content you want to deliver. Be smart about what you post. Take the time to balance your content by posting product driven messages and content. Show your brands personality and give your audience an idea of who they might be purchasing products from. A little bit of insight into who you are, what you do and why you do it can go a long way in converting a follower from being someone that shows interest into someone that becomes a loyal customer.

What do I need to know to be successful in today’s digital landscape?

Be selective. Post content that speaks volumes about you as a brand, stand out and be true to your brand’s ethos! Post on average 4 or 5 times a week. As a result of this you should see an increase in numbers of people viewing your content. As a result, increasing overall visibility and engagement.

Incentives

Give your audience a reason to like and share your page. Try offering some sort of incentive. Encourage people to like your page. Use content readers can engage with. Not only will your audience feel taken cared of it will also grow your customer base.

Devices

The number of people viewing websites and social media on their mobiles or tablets has grown considerably over the years. It’s so important to keep in mind what device your audience are viewing your website and social channels on.   Think about that for a moment and envisage the opportunities for business owners. Add to that the increasing and hugely significant number of people that make purchases using a smart phone or tablet. Therefore it is vital to appeal to your audience regardless of their location.

What sets you apart?

Focus on what it is that sets you apart from the rest. If you are deeply passionate about what you are able to offer customers that is unique as a brand, people will respect this. Don’t follow the crowd.

Share

A powerful and effective way of being noticed is to encourage your audience to share information about your brand. A customer may make a purchase from your online shop and giving them the call to action to share this with their Facebook friends or Instagram followers will widen your audience at the touch of a button.

Social media presence is built on reputation and relationship. The reputation of your brand is imperative, what do you have to say, how quickly do you respond to customer questions or comments?  This in turn forms the relationship, if your audience sees you being active on social media and communicating with your customers in the right way, they’re so much more likely to spread the word about you!

In summary, however small or straightforward these steps may seem, they may seem can have a long lasting and positive effect on your business from a revenue perspective as well as from a reputation building stance.

If you’d like more information on how you can use social media to grow your business click here.

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