How to step up your product photography

You’ve heard the old saying “A picture can say a thousand words”, well this is true now more than ever.  That’s why visual marketing works so well.  It tells the story of a brand and allows space for that connection to their intended, target audience.

Photos are so critical, they can be the first impression of your brand.  We form our opinions on imagery we see on social channels, websites and branding and we will often make a judgement on a brand as a result.  All in less than one minute.

Customers buy into a feeling, or a story, not just a product.  They’re looking for an experience and the visual message we convey provides them with that.

Here are a few ways in which to step up your visual marketing and communicate your brand through beautiful imagery.

Convey your values

Choose styles and elements that communicate your brand and its core values.  Your audience will trust brands that convey the same values in their products as they show through their imagery.  Show quality if your product is quality.


Communicate your brand’s feeling through your colour palette.  Offer colours that represent your brand.  What emotion are you trying to convey?  How do your images speak about your brand’s personality and tone? Is your brand professional and curated or organic and spontaneous?  Grey will speak to your audience in a very different manner than a vibrant orange hue!  Choose an appropriate colour and work with that.


A crucial factor in creating beautiful photographs.  Natural light is always the best direction to go in.  Highlights and shadows should be in the correct places, creating more depth and adding a dimension to a photo.


Just as important as the images in your photo, the background plays a huge role in how the overall photo looks.  A few backdrops that work well are a white desk for a minimalist and clean look, wooden backdrops to achieve that rustic aesthetic or marble for a more contemporary feel.  Align your backdrops with your brand and make sure these are appropriate for the message you are trying to express.


Everyone craves that human element.  It’s good to show your personality through your brand so that consumers can interact with you.  Instead of just placing items in strategic places, create a fluid image that speaks loudly and shows realness.  Consumers will be able to relate that little bit more to your brand.

Intended and meaningful styling communicates your brand message and story.  Think of your imagery as an exclusive invitation to your business.  Marketing can now be aesthetically beautiful and not the same old sales pitch method that people aren’t buying into as much anymore.  Add authenticity to your story and relish in taking beautiful photos to communicate your values to your audience.

If any of the above seems a little out of reach, Cybera Digital offers product photography and videography services.  Get in touch with us to see how we can work together to give your products the online exposure they deserve!




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