Why web optimisation is important for your business

Where does Optimisation rank in your list of things to do?

We are all aware of how much of a market share Google has in our every day lives, can’t remember the name of that actor in that movie?  Let’s Google it and see if we can find out.  Over time, the search engine has become such a constant in the digital world but still many business owners are sceptical about the value of having a website optimised for Search Engines.

Well, the team here at CyberaDigital possess many powers of persuasion, but in all honesty, optimisation is a necessity for any website, regardless of its size or purpose.  We’ve set aside some priorities for you to think about when approaching web design, online marketing or optimisation in general.

 

Keywords

Keywords make the connection between you and your audience.  By having an understanding of what your audience is searching for you can in turn have an understanding of what kind of content you should be creating and what keywords or categories to focus on.  Why spend valuable time writing about something that your audience isn’t even searching for?  Research before writing content.  Understanding how and where you might rank for keywords will help you realise what subjects you need to give more focus to in order to produce better and more valuable content.

 

Mobile

A recurring theme in a lot of our blog posts but a hugely important one to consider!  As of the summer of 2016, Google has officially added mobile optimisation into their ranking algorithm.  Creating a search strategy that can revolve around mobile users is one of the best ways to reach your audience wherever they are, whenever they might be looking for something.  The website itself should be optimised for mobile as well, if users still have to use the old “pinch and pull” method, its time to look into a responsive web design which will ensure visitors can navigate easily on any type of device.

 

Content

Search engines are intent on improving user experience and because of this, they are getting smarter!  Redundant and duplicate content, 404 errors and pages with very little content will negatively impact search engine rankings, so its in the best interest of a web developer to create the best possible experience for a user.  Blogging is a great way to start building quality content on a website, but long-form content that is over 1,000 words is especially algorithm friendly.

 

Analysis

Make your content even more effective by spending some time looking at results and statistics.  Setting yourself up on Google Analytics will help you gain insight into how your website performs and how users behave when they are navigating through your website.  Pages that have a high bounce rate or low session duration could mean that the content needs to be reworked.

 

Link Building

Your SEO value is quickly increased when other credible sources link to your content so its a good idea to amplify your content over various channels and encourage sharing.  Adding social sharing buttons on your website is a great way to start but actually reaching out to people and asking them to write guest articles for your blog, or vice-versa is a very effective way to gain visibility and authority as well.

 

Speed

The speed of your website has a significant impact on your search engine rankings.  Optimise your pages so that they do not take too long to load by reducing the amount of unnecessary code sitting behind the design.  Optimise your web images by making sure they are cropped to the correct size for your website and use JPEG or PNG formats whenever possible.  Reduce the number of plugins and redirects on your site, and prioritise content so that users see the more important and relevant information at eye level rather than having to wait for a page to load before they can take advantage of a special offer or promotion.  Studies have shown that over 40% of web visitors will jump off a website if it takes longer than 5 seconds to load, so its imperative to get your website performing to the best of its ability and retain that custom for your business.

 

If you want to talk to us about optimisation for your business, feel free to get in touch by emailing info@cyberadigital.com.au or calling us on 1800 292 372.

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