READY FOR A REBRAND?
BEHIND THE SCENES
2017 seems to have gone off with a bang and we’re already halfway through the year, when did that happen? So how has this year been so far for your business? Are you attracting the clients you want? Do your charges reflect what you really envisaged for your company? Is your reputation good? Are you growing as a brand?
If any of the questions above result in a ‘no’ it could be how your brand is perceived. If you answered ‘no’, there could be some promising changes in rebranding.
We share some of our rebrand projects and also explore some main questions surrounding the possibility of a rebrand.
YOUR CURRENT BRANDING IS DATED AND NEEDS A REFRESH
To keep up with todays current and modern landscape having an outdated logo can be really holding your company back from your desired clients. Or you may have a successful portfolio of clients and a growing business but this isn’t reflected in your brand identity. This may result in your brand not stepping up to the next level. You need to be innovative and modern.
By refreshing this it will demonstrate your aptitude for moving forward and growing your brand. For clients, competitors and also employees. You’re number one in your field and you continue to strive for this.
WHERE ARE YOUR DESIRED TYPE OF CUSTOMERS?
This is a common problem. You have client wishes in mind but they just don’t seem to be contacting you? Or maybe you’re just getting smaller jobs that don’t have as much profit in them? These things can be pretty testing and demotivating if you’re working really hard with little profit to show!
By embarking on a rebrand this also instils the change shift in the company and employees. Going through the processes of consultations, liaising and redesigning as well as training this culture will then be embraced by employees. It will also ensure everyone is on the same page and has the same understanding.
Never forget, internal branding is just as important as external branding.
YOU’RE NOT MEMORABLE
Is it clear what you do and the services you offer? Are you remembered or do you get confused with other brands? Are your marketing efforts wasting time? Perhaps your brand goal has altered since the beginning.
No matter the reason, the questions above need to be addressed. You need to market your brand in the correct and appropriate way. From a revised logo that will stand out from competitors to a site redesign this could be the key to consumers looking to purchase your product to remember you and recommend you!
A rebrand is not a click of the fingers type of job. It doesn’t happen overnight. It takes time and a lot of thought. Rebranding won’t necessarily fix issues with reputation, so if you have made a bad impression as a brand ensure you fix these issues before embarking on a rebrand. This is not a way to fix business mistakes.
COMMITMENTS AND COSTS
One of the points that always seems scary but a necessity to address before you decide on a rebrand of your company. The cost of a rebrand requires a good deal of investment both in terms of time and money.
It’s probably a good idea to think now about whether you have enough to be able to do it properly, if you don’t it would be a wise idea to consider holding off until you have the funds you need to do this in the right way!
TRYING TO FIX WHAT AIN’T BROKE
More companies are trying to rebrand to stand out and catch up with current trends. However we’ve learnt from some pretty bad and pretty pricey mistakes of big brands that if it ain’t broke don’t fix it!
In summary, our advice is to really consider all aspects listed above before you choose to rebrand. It comes down to what you expect from a rebrand and if you think by doing so you are going to create more profit and gain recognition.
If any of this sounds like it could be true of your business it may be worth preparing to rebrand! Get in touch with us today to see how we can help you propel your brand forward!